Everything involves automatically identifying and tagging qualified leads, with two-way synchronization between platforms for continuous data updates. Identification is performed using the “GCLID” tag (Google Click ID), which is a parameter transmitted in the URL to identify the campaign and other attributes of the click associated with the ad for tracking purposes. This process is necessary for tracking conversions on the Google Ads website and is used to associate data between Google Ads and Google Analytics.

The API's operating process is based on the automation of capturing the GCLID parameter from URLs linked to campaigns. Clicks that lead to customers' websites and ERPs are integrated and tracked until orders are converted, and the return of data to the Google Ads console automatically feeds the campaign optimization algorithm.

By using machine learning and predictive analysis to automatically adjust bids, keywords and targeting, you can obtain assertive insights to maximize results, taking into account the available budget and its allocation at the correct stage.

Yes. Through an in-house team of developers focused on this solution, we adapt the API to the specific needs of your business and your ERP system, ensuring a perfect and effective integration, regardless of what you need.

Yes. We offer specialized technical support for maintenance of whatever is necessary, providing complete support, including license management and the necessary training, as well as providing the necessary updates and adjustments to the API to ensure its optimized performance over time.